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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Design of the marketing strategy of a commercial firm
 Jelínková, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to design a marketing strategy selected business company that operates on the market of outdoor clothing. The theoretical part deals with an introduction to marketing, marketing concept and the importance of brand. The practical part presents company in more detail, analyses market of outdoor clothing, customers and competitors. This information serves as a starting point for designing appropriate marketing strategy, which is elaborated into each element of the marketing mix at the end of this thesis.
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